PRODUCTS & SERVICES

Ornico Media Information has an extensive and innovative range of essential products and services in advertising and editorial monitoring. From our Ad Library dating back to the very first TV ad broadcast in SA, to a standard Press Clipping PR service, to individualised and predefined Press Alerts. Everything you really need to know about what appeared when. Presented to you in a flexible range of formats, from SMS through to hardcopy material.

We provide information through state-of-the-art technology-driven database solutions, allowing client customisation of search results. This ensures timeous delivery of accurate, relevant and measurable data. We combine this with a philosophy of total commitment to our clients and their needs.

Our data gatherers scan the daily output of TV, radio, press and outdoor advertising with an expert eye, capturing and categorising client exposure with remarkable accuracy. This daily database is compiled into reports and libraries available in a range of formats and services, customised to your requirements. Our information allows you to optimise your strategies, monitor your competitors and watch emerging trends.

We provide you with everything you need in order to keep an eye on:

• competitor advertising activity to establish changes in positioning or new product launches and campaigns;
  
• your own and competitors’ PR activity within the press;
• the impact and effect that events, proactive or incidental, have had within the media;
• the effectiveness and exposure value of your PR activity; and
• your industry’s media activity, enabling you to react to any changes within a particular sector.