PRESS CLIPPINGS

What is it?

Specify what you want to keep track of. We monitor every daily and weekly newspaper, major national magazine, trade journal and periodical, scanning for your specifications. On a weekly or monthly basis, we provide you with a hard copy record lifted directly from the publication. We use the same expert team per client, building an indepth knowledge of your PR environment and your expectations in terms of PR, advertorial and general comment.

How we provide it

• Weekly or monthly folder of clippings
• Hard copy format clipped directly from the publication to ensure that the article is correct, and in what context it appeared
• Uploaded to Editorial Online

Strategic benefits

Ensure that your PR or editorial appears accurately and in the correct context. Monitor costs versus delivery. Check competitors’ press activity.