IMPACTRAC MEDIA ANALYSIS

What is it?

ImpacTrac monitors editorial & journalist bias. Our reports provide the exposure value of your PR activity, together with bias coverage for your brand and your competitors. Analyse where competitors are being featured in editorial or advertorial.

How we provide it

• Customised Excel pivot table reports and graphs

Strategic benefits

Determine the value of your own and competitors’ PR activity as well as the coverage you are achieving.