AD LIBRARY
What is it?
Ad Library is a comprehensive database of TV, radio and outdoor
advertising. Everything from the very first ad on South African
TV in 1978 for Big T Burgers! Our radio library dates back
to 1998 and our outdoor to 2002. We have most of the major
International Award-winning ads dating back at least 10 years:-
- Cleo Awards
- Cannes Awards
- New York Festival
- London International
Coming soon:- all newcomers that may flight on the major
DSTV channels only.
We now also have digital fingerprinting for radio, ensuring
advanced accuracy.
How we provide it
- Ornico Online, downloaded directly to your desktop
- TV and radio in MPEG format
- Outdoor and print in JPEG format
- Specific requests in the format that you need –
CD, DVD and VHS
Strategic benefits
Immediate access to ads, reducing research time. Ability
to analyse ads prior to client pitches, providing a clear
understanding of the past and current positioning and creative
output.
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